Summer: Prime Time to Market Green Roofing Services

August 5, 2017 Rieva Lesonsky

 

It's hot out, your customers' electric bills are soaring—and that makes now the perfect time to market the green roofing services you offer. Green roofing can cut homeowners’ energy bills while also helping the environment. What's not to like? Try these tips to attract more customers for your green roofing services.

  1. Get social. Helping the planet is a hot topic on social media, and one that's likely to get a lot of clicks and shares. Create your own content explaining how green roofing can help cut utility bills, clean the air and create a better environment for all, and shared on your social media accounts. Or, just link to existing content about these topics online (be sure it's not from your competitors). You can use Lighthouse Field Services to update your social media pages quickly and easily.
  2. Think visual. It's hard for prospects to visualize what a green roof might look like, especially if all they've seen are unattractive solar panels. Ask customers if you can take pictures of green roofing jobs you've done for them. It's worth getting a professional photographer to handle this if you don't have the skill to make the shots “Insta-worthy” yourself. Share the photos on your website and on social media (Lighthouse Field Services automates the process to save you time). Use the best photos in your print marketing materials such as brochures and press kits. Or create a slideshow of your best work that you can share with prospects during sales presentations.
  3. Make them an offer. Many homeowners don't even consider green roofing as an option because they assume it will be too expensive for their budgets. One of the most effective ways to change their minds is to offer a free consultation. Go through the home and explain how some simple changes and green roofing solutions can help them save on heating, cooling and other utilities. Leave behind brochures or sales sheets with persuasive statistics that show the typical ROI on green roofing projects. You can use pay-per-click ads to attract prospects for the free consultations or market them on social media. Lighthouse Field Service provides relevant offer suggestions you can customize to your business, then posts them for you on social media and your website.
  4. Market green roofing on your website. Change up your website for the rest of the summer to share seasonal information about green roofing and special offers. Make sure your website is mobile optimized so prospects can check you out on their smartphones. Create a special section of your site that's focused on green roofing and generate leads by creating a checklist or short e-book visitors can download in exchange for their contact information. Pay-per-click or social media ads can help push users to a landing page to download that content.
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