6 Seasonal Marketing Tips for Pest Control Businesses

September 20, 2017 Rieva Lesonsky

The seasons are changing, and that means customers of your pest control business have a whole new set of critters to worry about. Typically, homeowners are more aware of pest problems in the summer because they spend more time outdoors. But pests thrive in the fall too, and raising prospects' awareness of seasonal pest problems can keep your business thriving as the leaves turn red.

The most common types of pest infestations may vary depending on your region of the country and the types of structures in your area. Focus on educating customers about warning signs of these pests, damage they can do and how to get rid of them (by contacting your business, of course!).

Ants: Especially during rainy seasons, ants can be a big problem as they seek shelter in homes. Explain that they're not just a nuisance and a health hazard — certain types of ants can actually destroy wood, causing expensive structural problems.

Mice and rats: Small rodents seeking shelter from the cold can get into homes through holes as small as a dime. The first sign of a rodent is generally enough to get a homeowner to call pest control. But explaining the health hazards rodents bring, such as fleas, lice and disease, as well as their ability to chew through walls, insulation and wiring, will get customers to take preventive measures before they ever see a mouse.

Bees, wasps and Yellowjackets: Stinging insects may nest in eaves or attics. Remind customers never to deal with a nest of stinging insects themselves, but to call your pest control service as soon as they see the beginnings of a nest.

Try these tactics to convince customers to use your pest control service this fall:

  1. Create a package deal. Don't wait for your customers to have a pest infestation to contact you. Offer a seasonal pest prevention package. For example, offer a discount on a home inspection to spot potential entry points for pests. Remind prospects the holidays are coming up, and no one wants a cockroach to appear at Thanksgiving dinner!
  2. Use online advertising, such as pay-per-click (PPC) ads, to target customers with seasonal pest control problems. For example, you can use keywords related to common fall pests.
  3. Contact your existing customers with email marketing messages. Lighthouse 360 makes it easy to reach out to customers on your email marketing list. Just select from the library of pre-written email templates, including seasonal messages, customize it for your business and hit Send.
  4. Create seasonal offers. Encourage customers to take advantage of your full pest control services by offering discounts or extras. Not sure what type of offer will work best? Lighthouse 360 suggests relevant, targeted offers for your pest control business. Choose the offer you want, and Lighthouse 360 automatically posts it to your business website and on social media.
  5. Update your website for fall. Post useful, seasonal information such as "5 Warning Signs You Might Have a Rodent Problem” or “How to Protect Your Home from Ants” on your website. If you use Lighthouse 360, you can easily update your own website as the seasons change.
  6. Get social. Share links to your website content on social media to get customers to visit your website. You can even share links to your online reviews or "before and after" photos of pest infestations your business handled. Lighthouse 360 updates your social media page for you with new offers, photos and reviews.



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