How to Use Your Business Reputation as a Marketing Tool

November 20, 2017 Rieva Lesonsky

If you own a field services business, you know how important a good reputation is to business success.  Any type of business that involves coming into customers' homes has to have an impeccable reputation in order to earn trust. That's especially important for new customers — it's your reputation that will either convince them to give you a try, or scare them away.

Here are six ways to use your good reputation to market your field service business.

  1. Show off your credentials. Is your contracting business licensed? Put your license number on your business cards, website and marketing brochures so prospective customers can easily check you out. Are all the employees of your cleaning service bonded? Let prospective customers know. Also promote your membership in the Better Business Bureau, Chamber of Commerce, and any relevant trade associations or industry organizations. All of this enhances the legitimacy of your business in customers' eyes.
  2. Market your business’s longevity.  Is yours a third-generation family business? Did your pest control company just celebrate its 25th anniversary? Are you the proud owner of the oldest remodeling company in town? The longer your business has been around, the more reliable it will seem, so play up all those years of experience.
  3. Share the numbers. The more successful projects you've worked on, and the more clients you have served, the better. Find ways to quantify your experience, and highlight that in your marketing materials. For example, say something like, "We've helped more than 1,000 homeowners build their dream homes," or "Over 500 customers a year rely on us to keep their lawns looking great."
  4. Cultivate and share online reviews of your business. Make sure your field services business is listed on review and rating sites relevant to your customer base and industry. Then get to work generating a steady stream of new reviews. Lighthouse Field Services simplifies things by automatically asking your customers for reviews after each job is completed. If the review is positive, Lighthouse Field Services automatically posts it on social media, your website and the review site RateABiz.
  5. Create a customer community on social media. More and more, people turn to social media to get ideas, referrals and recommendations when they need a local field services business. Encourage your satisfied customers to post pictures of the work you've done for them, either on their social media pages or yours, and tag your business on social media. Be sure to respond to their posts and comments. Lighthouse Field Services updates your social media pages for you so this doesn't have to take a lot of time.
  6. Pics or it didn’t happen. Show off your amazing work by creating photo galleries on your website. Strive to get photos of every project you complete (be sure to get the customers' permission before you post them, of course). Create photo galleries for different types of work that you do, or target them to different types of customers, such as homeowners and rental property managers. As time goes on, you will develop a truly impressive digital portfolio. And since Lighthouse Field Services automatically posts your photos on your website and social media, sharing all those images won’t take you hours.
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