As your employees drive around town from job site to job site, why not make the company van or car they’re driving do double duty? Branding your business vehicles with your logo and company information is a great way to market your business to customers who might not otherwise learn about you.
Think about it: As your vehicle traverses the freeway or local streets, plenty of potential customers will see it passing by or waiting at stoplights. Even when your employees are parked — at a restaurant or bank on their lunch break, or outside a customer's home or business while working — the vehicle can serve as a "billboard" to get attention from passersby. (Bonus: Branding the vehicle with your company information also makes it look more legitimate than a plain, unmarked car or van, which may attract the wrong kind of attention from neighbors.)
There are several different ways you can brand your company vehicle, at various levels of cost and convenience:
Magnetic signage: Many print shops make magnetic signage that you can put on the side of your car at the beginning of the workday, then peel off at night without damaging the paint. This is a great option if you or your employees use your personal vehicles for work. The magnetic signs can be placed in the trunk during off hours. This is also a very affordable solution.
Vehicle paint or decal: You can also have your company vehicles permanently emblazoned with your business logo and other information using paint, decals or cut vinyl. While this type of vehicle branding stands out more than magnetic signs, which are limited in size, it also limits the vehicle's usefulness. Plus, if you ever change your logo, business phone number or any of the other information, you'll have to redo the vehicle paint or decal as well.
Vehicle wrapping: Want to really make a splash? Consider "wrapping" your company vehicles. You've probably seen wrapped cars, trucks or vans on the road. Often used for high-energy, youth-oriented products like sports drinks, this technique wraps the entire vehicle is a sheet of vinyl that’s colorful and durable. The vinyl can be printed with company logos, graphics and attention-getting photos. While wrapping is the highest-end option for branding your vehicle, typically costing a few thousand dollars, it's also the most eye-catching.
No matter which of these methods you choose, be sure to include some basic information on your business vehicles:
- Company name/logo
- Business phone number
- Website URL
You may also want to include a brief tagline or explanation of your business (“Ace Cleaning: Specializing in Mold Removal”) or a call-to-action (“Nancy’s Catering: Call Today for a Free Estimate”). The goal is to immediately give people who see the vehicle a reason to contact you or visit your website.
Put the information on both sides of the vehicle, as well as the rear. You can also put a personalized license plate frame with your business URL and phone number on the rear license plate for good measure.
Once your business vehicles have been properly branded, keep them sparkling clean and emphasize to your employees the importance of safe and courteous driving. After all, now more than ever, those vehicles are representing your business when they're on the road.