Do you always take photos as a record of your remodeling work? Smart move. Even if they never make it out of your computer hard drive, before-and-after photos serve as a valuable record for you and your team. However, they can do much more as a marketing tool to help your remodeling business make the sale. Here's how.
- Use photos to showcase your best work. A picture is worth 1,000 words when it comes to home remodeling. Often, prospects don't really know what they want until they see an image of it. Posting photos of your best work helps inspire prospects visit your website or social media pages. However, posting photos can take a lot of time. When you use Lighthouse Field Service, your photos automatically post on your website and social accounts so you can spend more time helping your clients design the homes of their dreams.
- Encourage clients to share their own photos. Proud remodeling clients love showing off a home’s new look. Ask them to share their own before-and-after photos on social media or send them in to your business. Consider having a photo contest where customers share their photos on social media, followers vote on the “biggest transformation,” and the winner gets a prize such as a gift card to a local home furnishings store.
- Use photos to get more opens for your emails. An email that opens with an attention-grabbing image is less likely to get deleted and more likely to get clicks than one that starts with text. Try posting one photo from a big project and including a hyperlink to view the whole photo gallery. Lighthouse Field Service has professionally pre-written email templates you can customize to include your photos and special offers.
- Create a photo slideshow presentation. Meeting with a prospective client? Show them a stunning photo slideshow on your laptop or tablet. Create different custom slideshows for different types of projects so you target the prospect’s exact need. For instance, you can do a slideshow of bathroom remodels, kitchen remodels, room additions, second story additions, external remodeling or garage conversions. You can even create different “levels” such as a slideshow of starter home remodels, mid-range home remodels and upscale remodels; condo/duplex remodels and single-family-home remodels; remodels in specific neighborhoods (since neighborhoods tend to feature similar floor plans); or remodels at different budget levels (a $20,000, $40,000 and $80,000 kitchen remodel).
- Organize your photos for easy access. "Tag” your photos so you and your employees can easily search them based on room, budget, problem solved or other criteria. Then store the photos in the cloud so you can access them anywhere. That way, if a prospect is worried about how you'll handle a room addition on her small lot, you can quickly pull up a photo of a project that dealt with the same problem.
- Use your best photos in your print marketing materials. Select your top photos to represent your work in brochures, flyers, press kits and other print marketing materials. Try to select “timeless” remodels that won’t date quickly so you’ll get maximum use from the print materials before you have to redesign and reprint them. Always make sure to get clients’ permission to use their photos before you invest in a print job. Most will be honored to be featured, and happy to offer a testimonial to include as well.